How to Choose the Perfect Template with Wix Studio

Creating a professional and visually appealing website is easier than ever with Wix Studio.

However, one of the most crucial steps in building your site is choosing the right template to build your website in a few weeks.

With Wix Studio offering hundreds of crazy great templates, it can feel difficult to pick the one that’s perfect for your needs.

In this guide, we’ll break down the process of selecting the ideal Wix Studio template for your website and share tips to ensure your choice aligns with your goals.

1. Define Your Website’s Purpose

Before diving into the Wix template library, take a step back and ask yourself:

• What is the primary goal of your website? Showing your services? Selling?

• Are you building an online store, a blog, a portfolio, or a business website?

• What features do you need (e.g., e-commerce, booking tools, galleries)?

• Have you looked at other competitors' platforms? Most of the time, they use similar designs in terms of color and structure.

Wix Studio offers categories like “Online Store,” “Portfolio & CV,” “Events,” and more. You can simply fill in the search field with your industry name, for example.

2. Explore Templates by Category

Browse through the relevant category for your project to find templates designed to meet your goals.

Tip: Open each template in a separate tab and review them individually to compare their strengths.

Wix Studio organizes templates into categories tailored to industries and use cases. For example:

• Business: Perfect for showcasing services and building credibility.

• Creative: Ideal for artists, photographers, and designers who need visually striking layouts.

• E-Commerce: Tailored for online stores with tools like product galleries and payment integrations.

3. Test Functionality

Wix Studio templates come with pre-built features, but not all features are relevant to every website. Before committing to a template, consider:

• Does it include the tools you need (e.g., a blog, contact form, booking system, login features)?

• Can you easily add or remove elements to customize the site?

• Are you satisfied with the tablet and mobile versions of the website?

If a template lacks a specific feature, check if it can be added with Wix Studio’s drag-and-drop tools or apps from the Wix App Market.

4. Consider Flexibility and Customization

Wix Studio allows extensive customization, but the base structure of your template still matters. Choose a template that:

• Provides a layout close to your ideal design to minimize heavy editing.

• Offers customizable fonts, colors, and styles to match your branding.

• Supports any future plans to expand your website (e.g., adding e-commerce or a blog).

5. Start Experimenting with the Template

Test the waters by playing around with the template:

• Replace a few pictures and text to see how it feels.

• Modify the background color to match your vision.

• Create an early draft of your website to get a clear sense of what’s possible.

This hands-on approach will give you confidence in your choice.

6. Preview Before You Commit

Wix Studio makes it easy to preview templates before you start editing. Use this feature to:

• Explore how the template looks in action and see how animations work.

• Check the flow of the design from a user’s perspective.

• Ensure the template feels intuitive and aligns with your vision.

Remember, once you start building your website, switching templates isn’t as straightforward—so take your time during the selection process.

Quick tip: You can copy and paste sections or elements between different Wix templates - an easy way to combine features from two designs you like.

Conclusion

Choosing the right template with Wix Studio is a crucial step in creating a website that not only looks great but also meets your goals.

Take your time, preview your options, and don’t hesitate to customize your template to make it truly your own.

You can customize the template for free - only when you're completely satisfied with your website design do you need to upgrade to a Wix plan and publish your site with a custom domain.

If you need help to start your Wix Studio website, you can get an automated quote directly on your mailbox, simply answer these 3 questions!