The 5 Biggest Mistakes People Make with Wix Websites (and How to Avoid Them)

Wix is a popular website builder known for its user-friendly interface and drag-and-drop functionality. However, while it’s designed to make website creation accessible, many users fall into common pitfalls that can hinder their website's success.

Here are the 5 biggest mistakes people make with Wix and how you can avoid them:

1. Big Mistakes : Underestimating the Learning Curve on your Wix Website

Mistake: Assuming Wix is so easy that no learning is required.

While Wix is marketed as a beginner-friendly platform, building a professional, functional, and visually appealing website still requires some effort. Many users dive in without understanding the tools, features, or best practices, leading to clunky designs or poor navigation.

How to Avoid It:

• Take time to explore Wix’s tutorials, guides, and templates. It's not difficult but time-consuming.

• Experiment with the editor to understand how elements like grids, spacing, and fonts work together.

• Research basic web design principles to create a more polished site.

2. Ignoring Mobile and Cross-Browser Compatibility

Mistake: Focusing only on the desktop version of the website.

Wix automatically generates a mobile and tablet versions of your site, but they often requires manual adjustments to ensure their looks and functions well on tablets, smartphones, and other web browsers. Neglecting this step can lead to a poor user experience, which can drive visitors away.

How to Avoid It:

• Always use Wix’s mobile editor to fine-tune the mobile version of your site.

• Test your website on multiple devices and browsers (Chrome, Safari, Firefox, etc.) to ensure consistency.

• Prioritise responsive design by keeping layouts simple and avoiding overly complex elements that may not translate well to smaller screens.

• If you need to double check your website on different platform, go to the nearest Apple Store and test your website on each Apple device, focus on those with wide screen.

3. Expecting to Replicate a Designer’s Vision 100%

Mistake: Assuming Wix can perfectly execute a custom design created by a professional designer.

Wix’s drag-and-drop editor is powerful, but it has limitations. Some advanced design elements, animations, or layouts may not be fully achievable within the platform. This can lead to frustration if you’re trying to replicate a highly customised design.

How to Avoid It:

• Work closely with your designer to create a design that aligns with Wix’s capabilities. Remember that Wix offers an enhanced version with coding capabilities: Wix Studio.

• Use Wix’s built-in design tools and apps to get as close as possible to your vision.

• Consider hiring a Wix expert or developer if you need advanced customisation beyond the platform’s standard features.

4. Confusing Wix with Wix Studio

Mistake: Not understanding the difference between Wix and Wix Studio.

Wix Studio is a more advanced version of Wix, designed for agencies, freelancers, and businesses that need greater flexibility and customisation. Many users mistakenly assume that Wix Studio is the same as the standard Wix editor, leading to confusion about features, pricing, and capabilities.

How to Avoid It:

• Research the differences between Wix and Wix Studio to determine which platform best suits your needs.

• If you’re a beginner or building a simple website, start with the standard Wix editor.

• If you need advanced features like custom workflows, collaboration tools, or enhanced design capabilities, consider upgrading to Wix Studio.

5. Overloading your Wix Websites with Content

Mistake: Adding too much content, which slows down the website.

One of the most common mistakes is cramming a website with excessive text, images, videos, and animations. This not only makes the site look cluttered but also significantly slows down loading times, which can negatively impact user experience and SEO rankings.

How to Avoid It:

• Prioritise quality over quantity—only include essential content that adds value to your visitors.

• Optimise images and videos for the web by compressing files and using appropriate formats (e.g., JPEG for images, MP4 for videos).

• Use Wix’s built-in tools to monitor and improve your site’s performance, such as the Site Speed dashboard. You can also try Google Lighthouse.

Final Thoughts:

Wix is a fantastic tool for creating websites quickly, but it’s not without its challenges. By understanding the platform’s learning curve, prioritising mobile and cross-browser compatibility, setting realistic expectations for design execution, distinguishing between Wix and Wix Studio, and avoiding content overload, you can avoid these common mistakes and build a website that truly stands out.

Remember, a great website is not just about how it looks—it’s about how it works for your audience.

PS: Look you can get a free automated quote for creating or updating your website by asking our AI agent. It’s quick, easy, and delivered straight to your inbox!